The Authority for the Care of Persons with Disabilities honors #Alinma with the "Purple Saturday" Award in the "Best Event" category — a testament to the bank's ongoing efforts under its sustainability and corporate social responsibility program, "amad," in supporting awareness of the initiative, advancing financial and social inclusion, and its leading role in backing national initiatives with meaningful community impact.
The "Purple Saturday" initiative is one of the leading national initiatives launched by the Authority for the Care of Persons with Disabilities. It aims to provide exclusive offers and discounts for persons with disabilities at participating institutions and establishments from government entities and companies.
Alinma contributed to the success of the initiative by participating in driving awareness of the initiative and encouraging participation in it, as well as by enabling continuous donations for persons with disabilities through the "Akthr" loyalty program, which allows Alinma customers to donate their program points for the benefit of deserving members of this valued group.
This recognition reaffirms the Bank's ongoing efforts to promote financial and social inclusion, and its leading role in supporting national initiatives with meaningful community impact.