In affirmation of the excellence of its visual identity, brand, and brand applications, Alinma Bank has won four awards at the Transform Awards Middle East and Africa 2026 — the region's premier celebration of excellence in brand strategy, design, and development. Alinma was honored with awards for Best Visual Identity from the Financial Services Sector, Best Creative Strategy, Best Brand Evolution, and Best Audio Brand.
Since the launch of its renewed identity in February 2025, Alinma has reflected its transformation into a digitally-driven, customer centric financial partner. In parallel with the launch of its new corporate identity, the Bank acquired the naming rights to the King Abdullah Sports City stadium in Jeddah, rebranding it as "Alinma Stadium" — a move that expanded the identity's presence beyond traditional banking channels into sports, entertainment, and community experiences. Alinma also entered into a strategic partnership with Visa to activate its sponsorship of the Formula 1 team during key races in the Kingdom of Saudi Arabia, Bahrain, Qatar, and Abu Dhabi — further strengthening the brand's presence on the global stage and reinforcing the Bank's commitment to delivering distinctive, added value to its customers.
These accolades reflect the clear excellence of alinma's brand identity across both visual and audio dimensions, and how it embodies alinma's vision, values, and direction as a leading financial institution that embraces innovation — in line with the Bank's "One Step Ahead" strategy.