Global Business Outlook has honored Alinma Bank with the “Most Innovative Rebranding Initiative – Banking – Saudi Arabia 2025” award during its annual ceremony, which celebrates excellence, innovation, and outstanding performance in business sectors worldwide.
This recognition reflects the bank’s distinguished transformation journey to renew its corporate identity—redefining its visual and verbal personality and reinforcing its ongoing promise to deliver the fastest, most convenient, and most innovative financial solutions in the Kingdom. This transformation aligns with the bank’s “One Step Ahead” strategy, which embodies its renewed corporate values: We’re Transparent, We’re Innovative, We’re Cooperative, and Towards Passion.
The brand transformation journey also distinguished itself through its ability to anticipate and meet customer needs, aligning with the bank’s forward-looking vision for the future of banking in the Kingdom—one that prioritizes the customer and seamlessly integrates innovation with care. It further strengthened and unified Alinma’s brand presence across all subsidiaries, ensuring a cohesive and compelling customer experience.
The launch of Alinma’s new identity was marked by several notable initiatives, most prominently securing the naming rights for King Abdullah Sports City Stadium in Jeddah—now Alinma Stadium—and sponsoring a Formula 1 team in partnership with Visa. These initiatives highlight the bank’s strong presence at major local and global sports events, while reinforcing the association of its brand with creativity and excellence.
It is worth noting that the Global Business Outlook Awards annually recognize excellence across diverse sectors, honoring leading institutions and pioneers in emerging markets that achieve outstanding performance and deliver significant value to their industries. Winners are selected through a rigorous and transparent evaluation process conducted by industry experts in each field.