alinma's strategic direction for 2030
Building on the success of our 2020–2025 transformation strategy, we are launching an ambitious new five-year strategy in 2026. Our blueprint is aimed at delivering continued growth, increased profitability, and an even higher bar on innovation and customer-centricity. Aligned with the goals of Saudi Vision 2030, this strategy will guide us toward our aspiration to become the most innovative and customer-centric bank in Saudi Arabia, delivering ever-increasing value to our Shareholders and all our Stakeholders.
To achieve these ambitions, we will continue strengthening our core businesses while exploring new bold moves
Engage clients with seamless memorable AI-powered journeys across digital and physical channels, tailored value propositions, and exclusive investment opportunities
Lead with cutting-edge technology and AI to deliver segment-specific offerings, intelligent platforms, and beyond-banking digital services that set a new market benchmark
Drive profitability through a scalable operating model, improved monetization, and streamlined cross-functional collaboration