Strategy

Strategic Progress
Driving Growth
and Value Creation

At alinma, our strategy continues to deliver outstanding progress on our journey to drive sustainable growth and create lasting value. By embracing customer-centric innovation, delivering exceptional experiences, and providing community-focused services, we are working to solidify our position as the financial partner of choice. Our commitment to developing and empowering our talented workforce is at the heart of our approach, as we strive to establish ourselves as a leading employer in Saudi Arabia’s banking sector.

Our strategy is closely aligned with the objectives of Saudi Vision 2030, reinforcing our role in supporting the Kingdom’s economic and social development. Rooted in Shariah-compliant principles, we remain steadfast in upholding ethical financial practices while fostering long-term value for all our stakeholders.
Our Vision

Our Vision

To be the most forward-thinking financial services brand, offering distinct solutions that empower our stakeholders and communities with confidence and foresight

Our Mission

Our Mission

To deliver the fastest, most convenient, and innovated financial solutions that anticipate customers’ needs and provide proactive insights

Our values

Towards Passion

We’re innovative

We’re Transparent

We’re collaborative

Our visionary positioning

/2024/air/assets/img/Our visionary positioning.svg

To be recognized and celebrated as the fastest and most convenient bank in the Kingdom

Description To offer our products and services in an efficient way where we become the fastest and most convenient bank in the Kingdom Progress in 2024

  • Merged all branches

  • Implemented multiple business excellence initiatives (e.g. OTP paperless, auto e-signature and OMNI channel for PF & CC) while increasing the share of digital sales for cards and personal finance

  • Built and deployed the integrated portal (CIB) for Corporate/SMEs segments

  • Launched new open banking API market with dynamic pricing engine to enable Banking as a Service (BaaS)

Looking beyond 2024

  • Continuous improvement of TAT for key products and services
  • Continue enhancement of digital journeys
  • Continuously improve the digital app
  • Continuous migration of products and services to digital channels
  • Progressing on robotic process automation

To obtain the top Net Promoter Score (NPS) in the rapidly evolving Saudi Banking sector

Description To achieve the best score in NPS across all Saudi banks

Progress in 2024

  • Reached second place in NPS across KSA banks

Looking beyond 2024

  • Continuous review of key products and services customer journeys
  • Continue closing the loop of customers’ feedback by contacting them after submitting their feedback
  • Continuously doing root cause analysis of repetitive issues

To be the leading employer of choice across Saudi banks in a booming and highly competitive job market.

Description Cultural transformation to attract and retain the best talent in KSA

Progress in 2024

  • Enhanced the benefits provided to employees in general and the education allowance in particular, which helped raise our Organizational Health Index (OHI) score to 72%
  • Developed innovative recruitment programs, such as hiring individuals with disabilities and creating specialized tracks for employment in the field of AI, which contributed to reduction in turnover
  • Grading system with the new salary scale enhancement
  • 96% Saudization rate
  • 22% female percentage of total workforce
  • Conducted 77,000+ hours of training

Looking beyond 2024

  • Continuously develop employees’ capabilities
  • Support social engagement

  • Drive employee engagement and execute initiatives to increase the OHI score

  • Create initiatives towards becoming the first employer of choice among Saudi Banks by 2025

  • Continuously women empowerment and women leadership position

Reflecting on our strategic progress and achievements

2021 : Laying the foundation

Key figures of the year

Net Income (%)

2,709 Mn

Employed

442

female staff

2.9 Mn

customers connected via digital platforms nearly 150 million times

2022 : Gaining momentum

Key figures of the year

Net Income (%)

3,599 Mn

Grew Retail financing by

33%

93%

increase in training

2023 : Achieving impact

Key figures of the year

Net Income (%)

4,839 Mn

NPL coverage

154.9%

Net income CAGR rate

53%

Daily average users

631,000

98.4%

Digital transactions

2024 : Sustaining excellence

Key figures of the year

USD 1Bn

Sukuk issued to diversify funding base

75%

growth in deposits in corporate business

Launched Youth App (iz) to public and grand reveal activities and campaigns executed

Built and deployed the integrated portal (CIB) for Corporate/SMEs segments

Launched eCLO phase 2 covering ICB, PSF, CCB and SME traditional

Launched the Supply Chain Finance product